Themes & Campaigns for Product Launch Events

Updated: Jan 11

A launch event is a vital part of the success of a new product, especially if it manages to gain attraction on social media. Planning a product launch in Singapore requires some technical and creative skills when ideating campaigns and decorating the venue. Preparing for an event can be stressful, which is why corporate event planners are perfect to get you started. Find out the basics of planning a product launch and some theme ideas to get the ball rolling.

How to Plan For a Product Launch

When planning an event, the venue is extremely important as it should complement your product while being an engaging space for your guests. For a more formal launch, you can opt for a ballroom or convention center, while more luxe events can be held in historical buildings or even outdoors! Of course, the theme you choose has to be in line with your brand and the product. With the power of the internet, it’s important to leverage off social media when planning your campaign. Having a teaser video and documenting the launch day can create anticipation around your product. On the day itself, an experienced event management company in Singapore can ensure appropriate entertainment to keep your guests engaged or even plan an intimate brunch for a smaller group. To end the event, complimentary door gifts are the cherry on top to keep your guests wanting more.

3 Theme Ideas for Your Product Launch

While your theme should accompany your product, here are some ideas if you’re in a creative rut.

  • Floral Jungle

This one is a crowd favorite as its decor and fixtures usually make for great pictures. A professional event planner in Singapore can set up a floral wall for guests to pose with and even embellish the tables with floral centerpieces.

(Source: Unsplash)

  • White Party

For the minimal and luxe event, white parties are a timeless theme that creates exclusivity around your launch. Your corporate event planner can adorn your venue in all-white fixtures and decor for a sleek and professional affair.

(Source: Unsplash)

  • Summer Paradise

Outdoor launches are great for a casual setting and an intimate bunch. Complete the event with ice cream stations and palm tree fixtures to wow your guests and get on the gram!

(Source: Unsplash)

If you’re stressing out about your next product launch, allow us at TheMeetUpSG to create a memorable time for your guests while ensuring a successful launch day! For further inquiries, visit our services page or get in contact with us.

Hope these event essential tips are helpful for you, as an event planner! If you have other tips and suggestions, do leave a comment and let us know. Remember to follow us @themeetupsg on Instagram. Let us know if you want us to discuss other topics!